Our Story
The essence of WET DOG emerged from a simple observation: the distinct character shared between wet denim and a rain-soaked dog — both raw, authentic, and commanding presence. This parallel inspired our journey of transforming vintage denim, celebrating the beauty in its lived experience. Though our collection has expanded, our foundation remains: honoring materials with stories to tell.
Our Craft
We don't make disposable fashion. Each piece — from tees to selvedge bags — is engineered to become part of your story. We obsess over every stitch, choosing materials and designs that get better with age. No fast fashion. No shortcuts. Just gear built to evolve with you.
Our Promise
Sustainability shapes every decision we make. By choosing deadstock fabrics and reclaimed materials, we transform overlooked resources into renewed possibilities. Our approach is deliberate: create less, create better, create permanence. Each piece represents our commitment to conscious consumption, guided by unwavering standards of quality, longevity, and purpose.